Adam Lovallo - Thesis

Traffic Source Distribution Analysis For 30 Brands

Our Methodology:We pulled Google Analytics traffic source/medium data for 30 brands, all of whom are US focused, from Jan 2020 -> June 2020. Much of this data

Why We Test Long-Form Content Landing Pages For D2C

Prior to starting Thesis, I dabbled with content arbitrage/slideshow sites. These sites featured awful content, misleading ad placements, annoying UX and worse. I was buying traffic from native networks (Outbrain, Taboola, RevContent etc.) and Facebook and using a combination of AdSense + header bidding

The Power Of Incrementality Testing

My first experience with conversion lift/incrementality testing came in ~2013 while at LivingSocial. At the time, we were using Criteo for dynamic retargeting of our local deals offers. We ran an incrementality test that showed a ~.5% lift in sales for our test

Introducing Thesis

I'm very pleased to introduce Thesis, a company focused on conversion rate optimization and growth marketing that I started roughly 2 years ago. Today we are a team of 34, and we're proud to work with a number of growth marketing teams & agencies.